Established in 1948, Sharaf Din Travel Bureau (AMTB) was the first travel agency to operate in the State of Saudi Arabia. Despite being in a competitive market, Sharaf Din Travels also managed to be the first IATA & ISO 9001:2008 certified travel agency in Saudi Arabia, another testament of the Group's commitment to professionalism and leadership in its market segment.

Today, AMTB is a leading outbound tour organizer covering a wide range of travel related products such as hotel bookings, car rentals, cruises, travel insurance, religious tours,summer school packages, medical and health spas, tourism and other tailor-made holiday packages for both individual and group requirements.